Colourtrend
Life Swatches

We led the shoot production, collaborating closely with Gearoid O’ Dea and agency Boys + Girls to develop six bespoke, hand-painted artworks inspired by life’s moments. Each piece was captured in rich detail by photographer Kyle Sven.

The resulting campaign, Life Swatches, transformed Ireland into a nationwide fine art exhibition, brought to life across OOH and digital platforms.

A person standing at a bus stop or train station, looking at digital screens displaying various colorful book covers and titles in an industrial setting with a corrugated metal wall and ceiling lights.
A digital art piece with a split background of pink on the right and black on the left. The right side displays a smartphone screen showing a design titled 'The Teen Years' with a textured pink square, a small image of a paint sample can, and text about a teenage girl. The left side features an abstract black brushstroke on a pink canvas.
Outdoor billboard advertising paint color 'A New Contender' by Colourtrend, featuring a color swatch and promotional text, mounted against a black wooden fence with a house and trees in the background.
A smartphone screen showing a minimalist art piece with colorful lines on a white and gray background, and some text below the image.
A bus stop advertising panel with a color paint palette and a red paint can labeled 'Colourtrend,' situated on a city street during dusk with cars and buildings in the background.