Sohum
Yoga Studio

We developed the creative platform The Balance of Nature, a visual concept that brings together landscape photography and macro studies of the human form into balance,

Alongside this, we created the brand identity, including logo and design system, and produced the full suite of photography and visual assets to shape a cohesive and distinctive brand world.

Text overlay on textured fabric background reading 'The Nature of Balance'.
Text overlay on textured fabric background reading 'The Nature of Balance'.
The word 'sohum' written in large pinkish-brown letters on a beige background.
The word 'sohum' written in large pinkish-brown letters on a beige background.
A split image showing a close-up of a person's shoulder and a view of rocks in the ocean with the word 'Connection' in the center.
A split image showing a close-up of a person's shoulder and a view of rocks in the ocean with the word 'Connection' in the center.
Partially visible person's bare back and shoulder against a plain background, with text overlay reading 'An Urban Sanctuary' on a dark background.
Partially visible person's bare back and shoulder against a plain background, with text overlay reading 'An Urban Sanctuary' on a dark background.
Color palette with four vertical swatches labeled from left to right: Dark Midnight, Pale Seashell, Terracotta Blush, Moroccan Clay.
Color palette with four vertical swatches labeled from left to right: Dark Midnight, Pale Seashell, Terracotta Blush, Moroccan Clay.
A laptop displaying a website titled 'sohum' with a navigation menu and an image of a mountain landscape divided into two contrasting sections.
A laptop displaying a website titled 'sohum' with a navigation menu and an image of a mountain landscape divided into two contrasting sections.
Side-by-side images: on the left, a woman in a beige t-shirt with the word 'sohum' printed on it; on the right, a topless woman with her face and eyes not visible, upside down, showcasing her back and shoulders.
Side-by-side images: on the left, a woman in a beige t-shirt with the word 'sohum' printed on it; on the right, a topless woman with her face and eyes not visible, upside down, showcasing her back and shoulders.